SATRIYAKURNIA—WAN.

Pitik is End-to-end solution for poultry farmers, with series A funding

1. Built Pitik’s design system with 75% of components actively reused across mobile and web products.
2. Revamped Pitik’s mobile app UI, reducing daily monitoring and reporting failures by 64%
3. Designed and built multiple new products for Pitik, including:
4. Smart Scale App – An IoT-integrated mobile app that enables farmers to track daily chicken weights.
5. PPL App – A mobile tool for Field Extension Workers to monitor sheds, manage livestock, and handle procurement.
6. Smart Controller – An application that allows farmers to easily control shed climate for optimal farming conditions.
7. Farming Management System (FMS) – A web application for managing shed operations and monitoring performance across farming cycles.
8. Created user flows, interactive prototypes, and design assets to support development and ensure consistency across platforms.
9. Conducted usability testing for the PPL App to validate design decisions and improve user experience.

An app designed to help users engage in sports and healthy activities, both outdoors and indoors.

1. Conducted secondary research on health and sports activities in Indonesia, analyzing user behavior, habits, and engagement trends to inform product design decisions.
2. Designed the consumer sports and wellness app, with event creation as the core feature for organizing activities, plus court booking, in-app payment, community grouping, group chat, and user profile flows.
3. Designed the ESPOT back-office web dashboard to manage courts, bookings, and payments in one place, including venue availability/scheduling, reservation tracking, and payment reconciliation views.
4. Structured operational data into clear tables and filters for efficient day-to-day admin, keeping the dashboard UI aligned with the consumer app via shared backend data.
5. Developed a master component system and UI library to streamline design and support efficient handoff to frontend engineers.
6. Created interactive prototypes and collaborated closely with mobile engineers to ensure seamless implementation and support user testing.

Product Manager (Dec 2020 - Nov 2021)

1. Conducted research to define UI/UX requirements for websites, mobile apps, and Elementor-based products.
2. Led the team to release 12 icon packages, 24 website Figma templates, 18 native Android & iOS mobile app Figma templates, 20 Elementor templates, and 1 design system template to microstock marketplaces.
3. Managed and coordinated project timelines across UI/UX and Elementor development teams.
4. Launched products across marketplaces, including writing product descriptions and handling uploads.
5. Led cross-functional teams of UI/UX designers, web developers, and social-media managers.
6. Fostered team collaboration and bonding to improve delivery and team morale.

UX Designer (Aug - Dec 2020)

1. Conducted user research to identify UI/UX requirements for web and mobile applications.
2. Provided UX groundwork (research, wireframes, and flows) that enabled the UI Designer to build 12 website templates and 8 native Android & iOS mobile app Figma templates.
3. Created wireframes for websites and mobile apps and collaborated with UI designers for handoff.
4. Performed design-system research including competitor analysis and secondary research.
5. Ran usability testing to validate design decisions.
6. Documented findings and requirements to align stakeholders.

The studio that provides user experience solutions for startups, corporations, and government agencies.

1. Conducted qualitative research across the Kota Malang smart city initiative including Sambat Online (citizen early-reporting) and Smart CCTV monitoring to inform design and policy decisions.
2. Studied smart city implementations to identify applicable patterns and opportunities, then synthesized findings into insights and recommendations for government and stakeholder alignment.
3. Delivered research documentation and design direction to guide implementation across public-sector projects.
4. Performed a UX audit of Majoo Indonesia’s POS product, applying the PURE method (Pragmatic Usability Rating by Experts) to score and prioritize usability issues.
5. Identified friction points across key flows, rated their severity, and designed recommended interface improvements tailored to user and business needs.
6. Documented audit findings into a clear, actionable report and collaborated with the client team to align on fixes and next steps.